APPROACHES

Accompanied shops In client and competitor outlets to evaluate the store, the product, the environment and the holistic shopper experience

Intercepts In store, in mode, in tune with client need for quick feedback

Depths (paired/tele) Used frequently for range and store assessment studies – paired doubles the sample and depth, but not the cost

Focus groups (mini/extended/mobile/in-store)
Encouraging the free flow of ideas to develop new streams of thought and cover issues in a creative environment

Diaries/storyboards Extremely popular with respondents and clients get real value from seeing how customers view their brands and products at a subjective level

Voxpops Used in tandem with in store methods to help bring customers/typologies to life…a real winner in the boardroom